Arbitrators are used to taking managers for granted, but perceptions of the partner’s employee behavior model are often distorted due to various stereotypes. The role of affiliate managers is sometimes underestimated and this shortcoming needs to be corrected long ago!
With what manager the web will earn
An affiliate manager is an intermediary between the CPA network and the web. He provides comfortable working conditions for partners and is responsible to the management.
For some reason, stereotypes have formed in the arbitration community that managers are only interested in their own income, so they solve problems with a delay and, in general, do it through force. Although in fact the situation is exactly the opposite.
The effectiveness of the manager directly depends on communication with the web and the quality of the service as a whole. If he responds once a day and can’t cover the basic needs, the affiliate churn will be endless. This is an affiliate manager’s nightmare.
This is what the portrait of an effective manager looks like:
Thinks strategically.
Focuses on profit.
Understands the market.
Quickly adapts.
Communicates well.
Thus, a manager is not just a technical worker who quickly gets the necessary information, but a specialist with complex skills. He can give advice on communications, analyze the creo and attract additional specialists.
Answer in a minute
Webs like it when a partner quickly responds to requests and helps to solve urgent issues. But sometimes the manager may not respond in 2 minutes and this is not a reason to look for another grid.
Currently, arbitrators often focus on 24/7 support, but in fact it is only needed in some cases. Obviously, memes at 02:00 don’t need a quick response from a manager. But when the offer has fallen off and the traffic flows into milk, efficiency is important.
Unfortunately, in some cases you have to wait for a long time and this annoys the arbitrators. Although speed is the basic criterion for the quality of a partner, which is no less important for affiliates than the choice of offers, rates and ease of product integration.
Is all-inclusive relaxing?
Competition among affiliate networks is constantly increasing, and they have to find new goodies to encourage partners. Now no one is surprised by the presence of lands or creos, so partners focus on a comprehensive approach.
All-inclusive means:
creo to order;
custom lands;
ready connections;
tips based on statistics;
increasing cap and bump.
The all-inclusive work format can be relaxing, but it all depends on the arbitrator’s approach. If he counts on the loot button, then even with full provision, he can go into the red.
Affiliate manager: friend or partner?
Managers can throw jokes in the chat and joke about the little cap, but they are partners, not friends. The line between benevolence and “sitting on your neck” can be illusory, but it must be drawn.
It’s cool that over the years, most managers have abandoned the refined model of communication and switched to a friendly format, but it is necessary to clearly separate interaction within the traffic flow and other areas.
An affiliate manager can become a friend in non-working hours, when you want to play Counter Strike together and smoke a hookah. And mixing work and personal, as history shows, usually has a negative effect on the workspace.