New technologies are emerging in the world of gambling, offering unique opportunities for fans of sports betting. One of these innovations is microbetting. This approach to betting is attracting more and more attention from professionals and beginners alike, and is fueling a growing number of products that provide such services. And products need traffic.
What is microbetting?
There are several interpretations of the term:
Microbetting = bets on new, non-standard results
Microbetting = bets on sports that are unfamiliar to most bettors
As a rule, such bets are very limited by limits – the amounts that can be placed on the results.
Betting on unusual sports
These can be bets on championships in chess and board games, squash and billiards, local jumping tournaments and Rubik’s cube competitions. Bets on political consequences (elections), events from the world of stars, news events and even bets on the weather have long been popular.
The peculiarity of this type of betting is that most often they have a local, rather than universal, interest. Most often, they are relevant for those who are interested in a specific event/discipline, live in the relevant region or support their countryman. Due to not too high (not always, but often) popularity and relevance, events have low betting limits.
Non-standard results
A more familiar bettor format. Based on affordable and popular sports and events – football, hockey, basketball, tennis and other matches. They simply offer not the usual bets on victories and goal totals, but, for example, the number of puck bounces, touching the ball with the left foot, fouls due to tackles, the frequency of even and odd quarters and much more. Very popular among players who are active live, that is, during the match, but not popular enough.
Why is it beneficial?
Microbetting is a new breath in sports betting. These are new markets for bookmakers, new reasons for players and new approaches for arbitrators. The audience for microbetting is usually hot, interested in specific events and fast, dynamic mechanics of taking bets. But that’s not all:
There are very few products for microbetting, because compared to ordinary bookmakers, such offices are inferior to traffic. But this also means that there will not be much competition among arbitrators
The products are ready to provide good conditions to attract more partners from the channel of classic bookmakers and casinos to microbetting. Simple KPIs and high RevShare are what such products promise
The margin, which is what any bookmaker earns, is simply huge in microbetting. If it is 3-7% in ordinary BC, then it can reach 20-40%! And if the beech earns a lot, he will not forget to share the profit with his partner
The problem may be that it may not be easy to find offices with a ready-made affiliate program. They can add their offers to large partners (usually stock companies) or work on an affiliate basis through closed platforms.
Where to get traffic
The banal answer is tests. But if we go into details, then here it is:
Cheap traffic – why not try pushers and teasers? It is not worth making a special bet, since there is almost no opportunity to explain the essence of the product to the player. But you can try
Target with the possibility of detailing interests. For example, FB has one. But be careful when working with politics – it flies away quickly
The context is similar. Advertise on keywords and sites with information about a specific sport or related topics. But don’t let the RK go to its own devices – there is a chance to quickly lose the turnbuckle
Local resources by interest. Publications and bloggers, bulletin boards and forums. There are even free options
Microbetting is a direction where you need to make it clear to the player what he can get. If we are talking about working with professional bettors, you can beat in the direction of unique events and new markets. As for potential players, emphasis can be placed on non-standard events and sports. After all, it is really interesting – many citizens will want to bet on a famous politician, but not every chess player will refuse to support the champion with a coin. Some bets are gradually coming to classic bookmakers, but their mechanics, nuances and advantages are preserved. If you work with gambling traffic or can convert UBT, it is a must before the test.