Argentina got its name from the word argentum, which means silver. What can we say, it’s time to share with you a real golden case, and the ROI of 77% proves it!
Argentina and other Tier-2 Latin American countries are a promising area for the promotion of gambling offers. If you are interested in Tier-2 offers, our managers will select the best ones for you!
Of course, one must take into account economic and geographical features, as well as carefully localize creatives. Read more about what to expect and how to act.
Basic information:
Offer: 1Win | Android / IOS
Geo: Argentina
Platform: Facebook apps
Test period: 01.10-31.10
Expenses: $21,337
Profit: $37,700
Profit: $16,363
ROI: 77%
Selection of GEO:
So, Argentina is the second largest country in South America and the third most populous, with more than 45 million people living here. The official language is Spanish, the currency is the peso.
What should an arbitrator know about Argentina? There are few large cities here, the largest is the capital, Buenos Aires (over 3 million people). However, despite the small population density, the Internet is literally everywhere. Someone uses home (it is faster and more expensive), someone mobile (cheaper and worse), but people sit in social networks, on websites, actively buy and communicate.
Argentina is an interesting and at the same time a typical representative of Tier-2. It is interesting that the country has a high GDP (thanks to industry), but also a high level of poverty and inflation.
Traffic source:
Facebook is the most popular social network in Argentina, and in general it is a site that is in the TOP-3 most popular.
The level of ROI in this particular case proves that writing off Facebook is not only premature, but also simply pointless. Search for offers on Facebook in the partner!
Creative selection process:
It’s fun to play, so we packed all the videos into fiery hits that fit the Latin American character so well. Also, in the video, they hinted that playing slots is better with family or friends, which also corresponds to the sociable nature of Argentines.
Bright design, clear localization are elements that help to get leads not only in Argentina, but also in many other countries of the world.
How did advertising companies adjust?
We used WWA props for the advertising campaign. Preferred placement: Facebook on Android 8+. RK was aimed at a wide male audience aged 27-55, that is, the most able-bodied and interested in games.
Conclusions:
With expenses of $21,337, we made a profit for the month: $37,700, thus the ROI was 77%. Tier-2 is a treat for buyers willing to explore a market far away from us, and Argentina is a great place to start, so come to us.