In the last year, the cases of gambling from iOS applications are worth their weight in gold, because the 14th version of iOS was released in the spring of the 22nd. In short, this event had a pretty big impact on our band and everyone who works with this traffic source:
Apple has made a stricter privacy policy and stopped collecting user data in applications.
As a result, conversions (registration, deposits) are not reflected in Meta analytics, and we and many other teams cannot qualitatively analyze and scale connections as before.
In this case, he will share his experience of gambling from fb + ios to Australia — a very tasty GEO for every webmaster.
Period: 15.08 – 21.08 (2022)
Source: FB + iOS
Spend: $30,972
Revenue: $72,500
ROI: 134%
Work with analytics
Since tests and analytics are everything in our field, we did not switch to other approaches, but in close collaboration with our own application development department, in 4 months we learned how to blindly pour installs through open organics on apps.
We decided to distribute the GEO between the bayers of the band (1 bayer = 1 geo) and thus analyzed the statistics already in our tracker for one stream.
Offer and conditions
In this case, I worked with a brand on CPA with a rate of $250. The main advantage for us in this casino is excellent retention, which we are sure of after not the first year of cooperation, as well as smoothly working payment solutions that make it possible to maintain a stable CR.
We know for sure that building strong partnerships and meeting expectations is the foundation of performance marketing and the key to getting the best deals. That is why Rockit buyers are focused not only on finding and scaling profitable connections, but also constantly optimize them to increase the return on traffic (to the advertiser) through tests and deep analytics of all channels. Thanks to this approach, our managers can easily get an cap, and this case was no exception.
Creatives and apps
Creatives used mostly video, in our experience static works worse in Australia. The approach is quite typical, but working (the creative from the example was used for more than a year) — slots + emotions from a big win + credit to a local bank card.
As for applications, it is always in-house development without aggressive design.
Statistics
In a week of active work, we managed to get 3.5K+ installs and 290 FD with an ROI of 1 34%, and a profit of $41,527.
Additional statistics:
click2install — 66%
install2reg — 40%
reg2dep — 20%
How are things now with adding apps to iOS?
Currently, things with this approach have become noticeably worse, as most solo webmasters and teams have adapted, and there are more working applications on the market. Accordingly, the auction is no longer so free (higher competition) due to larger advertising launches.
It is also worth noting that apps are not as “viable” as they were a year ago, but unlike Android, it is quite possible to flood in and make a profit on them.
Conclusion
Due to the fact that we were one of the first to successfully adapt to iOS updates, the auction was quite empty and gave us the opportunity to generate a good profit in three months (which will remain a secret, of course 😉) with ROI >80% not only on AU, but also to a number of other GEOs in Tier1 / Tier2.
Our case proves that persistent tests, constant testing of hypotheses using various methods, close communication with the advertiser for better optimizations can lead to the desired result. Therefore… to all successful and profitable tests! 🤘