Basic approaches to creativity in gambling
In gambling, there are actually quite a few approaches, mostly they are intertwined, but there are the main ones. Example:
Emotions
Promo
News
Actors
Record phone in hands
Wheels / trowels / boxes / drums
We will consider each approach in more detail below.
An emotional approach has long been considered the “gold standard”, but over time it can seem stale and banal.
Today’s players are looking for fresh and creative content, so it’s important to constantly update and adapt your strategies and creatives.
Promo – this approach attracts gambling players, thanks to the impressive design and quality of the presented slot.
Such an audience appreciates precisely the quality and emotional charge that the slot provides. Therefore, their traffic is considered more paying than, for example, audiences from various “emotional” creatives that motivate to win a large sum.
News is a creative that tells how an ordinary person became richer thanks to the casino.
On the one hand, they attract the attention of a wide and low-quality audience, who are looking for quick earnings without the desire to dive deeper into the game and immediately win a big jackpot. Therefore, it is important to use news carefully, focusing on the quality of the audience, not its quantity.
Actors are videos ordered from freelance actors or creative sellers.
Such recordings show the desired emotion, action or application in the phone. This approach is expensive, but unique, which inspires confidence among players.
Recording of the phone in hand – we independently create a video where the offer and money are shown on the background of the phone.
We use the desired slot or application design, which in its own way gives the feeling of a real jackpot.
This approach creates a sense of authenticity of winnings.
Wheels/rubbers/boxes/drums are basic approaches that are classic in arbitration. They demonstrate a simple game with the possibility of winning.
These methods give an excellent result, especially if you choose the right slot, text and application in the appropriate style.
Psychological triggers in gambling creatives
Psychological triggers in gambling creatives are used to evoke certain emotions and motivations in potential players.
Basic approaches, such as the joy of winning or the adrenaline of risk, can drive the desire to play more strongly. Creatives that show easy wins or attractive bonuses add extra motivation.
For Tier 2-3 players, the main motive is the desire to win a large amount of money and change their life for the better. They are looking for a way to get rich quick and to make their dreams come true.
Tier 1 players are more likely to seek pleasure from the game process itself. They are interested not so much in winnings, but in the atmosphere of the game, bonuses, emotions and feelings they get while playing.
Taking into account the cultural characteristics of different GEOs
When creating creatives for different markets, it is important to deeply understand and take into account the cultural characteristics of each country or region.
Localization of content
Don’t just translate the text. Think about what images, symbols and stories resonate with local audiences.
Popularity of games
Research which games or slots are most popular in a specific country. This will help you create more targeted and effective creative.
Cultural nuances
Consider religious, historical, and social factors. For example, certain colors or symbols may have specific associations in some cultures.
Visual presentation
Pay attention to how people are represented in creatives. Use actors who reflect the local population and avoid stereotypes.
Regularly see what creatives other buyers in your market are using. Spy services and libraries can be useful tools for this.
Try not to copy existing creatives. Instead, adapt them by adding your own unique style and voice.
Regardless of your budget, always strive for high quality in your creatives. This can include quality sound, clear images and professional design.
Don’t be afraid to try new formats or approaches. Experiments can lead to the discovery of new and effective ways of engaging the audience.